Ben Ainslie Racing Crew Picked from Oracle Team USA Lineup.
When Ben Ainslie Racing (BAR) was launched, it revealed a curious relationship between the Olympic gold medalist and the defenders of the Cup – Oracle Team USA. Ainslie is part of the Oracle team and...
View ArticleHow Much is a Sailing Gold Medal Worth?
There is a lot of talk about how much money it costs a country to deliver medals at the Olympic games. Most of the numbers focus on government funding and the allocation of money between sports....
View ArticleJ.P Morgan Follows Ben Ainslie into the America’s Cup.
The name of a financier born in 1837 will take precedence over the name of the most successful Olympic sailor of all time under a deal that will see Ben Ainslie Racing become J.P. Morgan BAR. Sailing...
View ArticleSailing on Facebook – Monthly Analysis
August was a big month for sailing. Over 1.8 million people were exposed to the sport – and that was just through a spoof viral video poking fun at the Olympic start sequence. London 2012 also put...
View ArticleJ.P. Morgan Extend Round the Island Sponsorship.
The J.P. Morgan Asset Management Round the Island Race is sailing’s equivalent of the London or New York marathon. A few professionals fight it out of line honors potential records and the glory of...
View ArticleBen Ainslie Talks Olympic Sailing.
The World Yacht Racing Forum provides the opportunity for thought leaders in the sport of sailing to have a platform to express their opinions about the way in which things are being done well and the...
View ArticleBen Ainslie Talks About Sailing on TV
In part two of Ben Ainslie’s keynote speech to the World Yacht Racing Forum, he talks about how technology can be used to make the sport more spectator friendly. (Missed Part 1 – Read it here) “Having...
View ArticleThat Was 2012 – Now for 2013
2012 has rushed past. 12 months ago, the new year was celebrated with a concert in Abu Dhabi as part of the Volvo Ocean Race stopover. The AC72 was but an idea on the drawing boards (or CAD stations)...
View ArticleSailors Versus Cycling in Social Media.
The Vendee Globe dominated social activity in January, which is no real surprise as it was one of the only high-level sailing events happening during the month. Tens of thousands of sailing fans have...
View ArticleStadium Sailing – Best Practice For Events.
Part two of our interview with sailing commentator Andy Green. You can read the transcript of part one here… or you can listen to the whole interview at the bottom of this post. Based on what you have...
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